More countries are participating in and getting the hang of capitalism. Consumer economies are forming at different rates of development despite well-publicized world financial woes. Yet, people around the world are working and earning wages, and they need and want stuff.

There are markets at home, close to home, and further out. The United States might be the biggest consumer market, but we aren’t the only market to mine. How often and how wise is it to go back to the same wells? While the United States Congress and Executive branch battle about reining in expenses and cutback measures, they want the citizenry, at same time, to buy, buy and buy. And we do, because that’s part of the fun of life. But we pay for our quality of life by taking on debt. Buy more and spend more is United States economic philosophy.

Time for USA SMB’s to pursue fresh sources of money. Why not go for more share of overseas money like big business does? Obstacles? Sure. Plenty! But consider this quote. “ Much is not dared because it seems hard; much seems hard only because it is not dared.”

Offshoring jobs are a proven way of boosting bottom lines and fattening profit margins. OK. That’s a long-term trend. But that’s the cost side of P&L. What is being done to bring more customers in the loop? Business guru Peter Drucker wrote that the purpose of a business is to create a customer.

The United States holds 313 million people. The world holds 7 billion. Markets are many, especially segmented globally, spread among 194 other countries plus hundreds more individual states, provinces and cities of size many of us know little about.

There is, and continues to be, an advantage to the foreign-born to become Americanized in order to participate in our economy. While the foreign-born that come for higher education and by immigration slide into being multi-cultural, thus gaining an edge by learning how to operate in more than one society, too many American-born stick to being mono-cultural.

There’s $$$ reasons for putting effort into making our selves more global. There’s money to be made in the world outside The United States, provided you know the territory. Except too many of us don’t. Business doesn’t get done with strangers. They way things are, the world knows more about our culture and us than we know about their societies and them. How can that be good for our businesses and careers, in whatever field, in such an interconnected world?

What is to be gained by engaging in antagonist, protectionist competition framed by nationalism, and treating world neighbors with doubts, suspicion and fears. Everyone on the planet needs to work and earn wages.

The United States in this and future generations can help our selves by making a greater effort to fit into the world better. Make more effort to know and understand about world people and place, and what makes them tick. Just taking an interest can have a rainbow effect.

It pays to know about the world.

Cashing in on capitalism, globally, is the big picture concept behind FOREIGN INTELLIGENCE COMMUNICATORS. Practically speaking, where fresh customers are coming from is worth thinking about by marketing strategists and planners.

Why? Because there’s money to be made in the world away from home – among the other 194 nations where another 7 billion people reside – provided you know the territory. Trouble is, many of us don’t. The world knows more about our culture and us than we know about their culture and them. The USA leads in many areas but lags in this. FIC works to cure this structural flaw by packaging and publishing international information content, angled to global local literacy.

* Global local literacy means wiring into the anatomy of countries at levels of individual states, provinces, and cities of size as conditions exist now more than what is “emerging” which, let’s face it, is a tease-term and popular buzzword.

* Global local literacy is visioned as a soft brand of markets research that is subjective more than statistical or industrial.

The idea is to help small and medium size business leaders raise global competence, confidence and credibility to earn customers beyond nation borders. Despite well-publicized economic woes in so many places, the rest of the world is rising, too. Portions of societies are employed, earning salaries, and enjoying the delights of consumer purchasing.

Is this too abstract? Look. What do you talk about when not talking business and selling, selling, selling … like we American born and based are so programmed to do.

If you’re not native-born you’ll never be an insider. But it is within your power to become insider-ish. How? By making effort to show interest in how others live in everyday surroundings. That’s why FIC’s brand of literacy focuses on explanatory views, not professional media-like news, which shines light on singular events. That form of presentation can have the unfortunate effect of distorting impressions about nations

Returning to the point of paragraph #1. Markets are many, especially segmented globally. What can your share of world money be?

We’ll be world watching and sharing what we come to know.